We designed the Stay Strong stack and icon logos back in 2009 when the brand needed a secondary layer to their branding aspect. They initially worked in a linear format and as a result was occasionally difficult when producing labelling and woven. Therefore we chose to abreviated the name and stack it in to STY SRG.

We solidly developed ideas and created everything from tee design, hats and headwear sampling to hoods, jackets and hardware.

As a result we rolled this branding out and it became one of the main SS logos to be used on all bikes, hardware and apparel.

Fullfat has designed the majority of the Stay Strong range from 2010 -2017. Working closely with the brand team and riders we designed apparel, product, hardware and race garments to help Stephen Murray after his accident in the The Mountain Dew Games in June 2007 which left him paralysed from the neck fdown. The Brand was set up by its remaining sponsors and family to aid in his recovery and treatment.

We designed these LTD Edition Stay Strong cycle jerseys featured the classic “Mash Up” repeat graphic. Sold out within a week this jersey is now a collectors piece.

We developed various hardware to be built and branded accordingly. Frames, forks chainrings, pedals. If it goes on a bike, we probably worked on it.

One of Stay Strong best selling tees. Inspired by gangs in the US.

This was a collaboration with legendary bike brand GT. We supplied a graphic wrap to the 2014 Speed Series frame. Spot UV Knockout Repeat patterns filled the top tube with the decals and back end branded. The headtube area looks amazing in the flesh.

This was one fo the first ever graphics we delivered for Stay Strong back in 2010.

Hand Sprayed and traced. With the rasta gradient this looks wicked on dark bases.

Playing Card themed design based. Back print on white

Big bold handscript, oversize print on black with cyan and white. This was made for the European Tour 2013

Custom STY SRG Icon filled repeat pattern
Big Back print for FW14

Stay Strong Apparel Co chest graphic.

Designed for the race season of 2015. Dirt riders in the UK and World Championships

Custom tee graphic design for SE Racing and Stay Strong rider Larry Edgar. Highest tabletops in the game.

Stay Strong Custom Carbon Frame with GT. Sick.

Stay Strong custom repeat patten that featured heavily in the brand for years. Every party of this repeat was made at Fullfat.

Custom graphic tee for Stay Strong & Mongoose rider Ben Wallace to wear at The X Games.

Riders always want colourful gloves. We developed these in 2017.

The infamous SS Mash Up repeat on our collaboration with Freegun Boxer Shorts.

The SS Cali palm tree graphic was one of the best sellers in SS16. This pattern made it onto seats and hats too

Classic buffalo check 5 panel with our custom SS wovens.

Old Skool postal stamp style check graphic.

Pivotal SS seat with the classic mash up repeat.

Embossed SS patches for tweed 5 Panels in 2015

Riders wanted more colourful gloves. We also developed these in 2017.