Initial workings for how the bottles could look… The Tomato was born from a lack of impact on the face of the bottle. We identified for Kidchup to stand out on the shelves it needed to be bold and strong. Hence the birth of Tomato.

Kidchup owner Milly Cundall approached Fullfat to develop a brand identity along with a safe and cost effective way to label and brand her bottles of sugar free, super good ketchup for kids.

We researched the kind of bottles that could worked then Milly picked with the winner taking the form of a old skool milk bottle.

We then developed a bold wordmark and a strapline for branding purposes.

Milly then sent out tester jars so parents could gauge wether their children liked or disliked.

Kidchup is now a solid name in many parents households. Taking the place of Heinz and Daddies in their cupboards. Making sure that their children enjoy ketchup sugar free.